More Coffee Drinkers Prefer the Taste of Gevalia House Blend Bag Coffee to Starbucks House Blend Bag Coffee

Gevalia bag coffee Steaming coffee mug

The Results Are In: More Coffee Drinkers Prefer the Taste of Gevalia House Blend Over the Taste of Starbucks House Blend

Independent Third Party Confirms Gevalia House Blend Earns More Taste Preference in National Taste Test

GLENVIEW, Ill. (March 26, 2013)

Today, Gevalia is asking coffee lovers to raise their mugs to celebrate an exciting announcement: More coffee drinkers prefer the taste of Gevalia House Blend bag coffee over the taste of Starbucks House Blend bag coffee.

The results of a national taste testi conducted by an independent third party show that nearly 60 percent (59.7 percent) of coffee drinkers preferred the taste of Gevalia House Blend over the taste of Starbucks House Blend. Only 34 percent of participants preferred the taste of Starbucks House Blend while 6.3 percent showed no taste preference.

For serious coffee lovers, taste is one of the most critically important factors when choosing a premium coffee brand. And premium taste does not need to be sacrificed when brewing at home.

“Consumer research has shown that coffee drinkers point to taste as a key consideration when purchasing premium coffee,” said Greg Guidotti, Senior Director of Premium Coffee and e-Commerce. “We are confident we have a better tasting House Blend coffee than the top-selling brand, which this independent taste test has now confirmed.”

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  1. The taste test was conducted in 30 national markets among approximately 300 randomly selected male and female adult coffee drinkers, 18 years of age or older. Qualified participants drank at least one cup of caffeinated coffee that had been prepared at home in the past seven days. Products were presented to participants unbranded and the order of trial was rotated to minimize position bias.

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